Sunday, 25 September 2016

Allo! The WhatsApp killer??

By: Gursahib Singh Buttar

This week on Wednesday, 21st September, google launched its most awaited application for mobile platforms, Allo. Google first announced Allo back in May 2016 that it would be launched this summer. It has all the oldies in the Market sitting at the edge of their seats, because it’s new and user friendly features will give them all a run for their money.
While WhatsApp dominates the world of Android and iOS messaging alike, and has a user-base of a population of a few large countries combined, Allo might just be on its way to steal its spotlight. Although WhatsApp and all other apps offers a plethora of highly advanced features that is definitely making life easier for the smartphone user community, Allo does one better and introduces a bunch of ‘smart abilities’, where it can pretty much act as your personal virtual assistant, that will give it its edge.
 As Apple have the Siri, Microsoft have the Cortana, Facebook Inc. Messenger app is building a digital nest for AI-powered assistants. This AI-powered assistants is a new gateway to the internet, to advertising, to e-commerce, so market share is worth trillions of dollars over time to google and its rivals.
Google assistant app is just like any other messaging app but the smart digital assistant makes it stand out in the market. On a smartphone Allo monitors a user’s chat to suggest appropriate responses, using Google’s Smart Reply system. That tools was built a few years ago using a thousands of computers arranged in a deep neural network. Allo and the Google Assistant will learn what phrases people prefer over time, it will adjust to your typography.
With Google Allo, you can just type @google and ask about prospective restaurants or the particular song in the middle of the chat and it will provide you with the links to both in the chat- so it can be viewed and shared with your contact at your discretion. So it’s saving the user the trouble of temporarily closing the chat to find the relevant data, providing it on screen for both instead. Also it has auto response which work through machine learning technology and a photo recognition tool is incorporated for the same purpose.
The assistant also performs tasks that get it into e-commerce territory. Users will be able to book a restaurant through the assistant buy tickets for game or event, anything that involves getting things done more easily will be addressed over time. Looking over the market expectations, it can have a reasonable share in advertising industry of mobile devices.

Although WhatsApp is the current undisputed leader of the virtual-chat communications platform, there is a possibility that Google Allo will soon take the lead. 

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