Sunday, 18 September 2016

Snapdeal Invests 200cr on Rebranding

By: Simarjeet Singh

Snapdeal was launched 6 years ago on 4th February 2010 as a daily deals platform by Kunal bahl, a wharton graduate and Rohit bansal,an alumnus of IIT Delhi.It ascended in september 2011 to become a online marketplace.Snapdeal has flourished over the years to become one of the largest marketplace in india
Seeking to capture the essence of a inspiring and confident india,snapdeal unveils its new brand identity that is “Unbox Zindagi”.It has reportedly invested about $30 Million (INR 200 Cr) for the brand overhaul.Snapdeal also launched a new logo,the logo consists of two arrows forming a box that profess to convey snapdeal’s Journey as partners and enablers,reflecting progress-onwards and upwards.The new brand identity has been rolled out at all the possible touch points:on the mobile site,app,website and through all brand communication.A campaign introducing the rebranding has started on all digital media like facebook,twitter,youTuBe and instagram and also in the form of TVCs,print,outdoor.
Highlighting the philosophy behind the rebranding, Kunal Bahl, co-founder and CEO, Snapdeal said, “India is transforming rapidly and millions of Indians believe that the best days of their lives are ahead of them. Their aspirations and desires are based not on where they come from but where they can reach. Snapdeal will be the platform that will enable users to unlock their aspirations. That is why we are moving the narrative to the users and to their desire to upgrade to a better life. With this new positioning, we also focus on the next phase of our growth, as we seek to engage with the next 100 Mn online shoppers from all parts of an increasingly connected India.”
Hoping to exploit the Diwali season as much as it can,Snapdeal which is backed by investors such as Japan’s Softbank,China’s Alibaba Group Holding and Taiwan’s Hon Hai Precision Industry -is focusing on a marketing campaign to boost up consumer awareness about the discounts and offers provided by snapdeal

Earlier this month, the company said it had lined up 10 billion rupees of collateral-free loans for its sellers to enable them to stock up for Diwali.

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