Snapdeal was launched 6 years ago on 4th February 2010 as a daily deals platform by Kunal bahl, a wharton graduate and Rohit bansal,an alumnus of IIT Delhi.It ascended in september 2011 to become a online marketplace.Snapdeal has flourished over the years to become one of the largest marketplace in india
Seeking to capture the essence of a
inspiring and confident india,snapdeal unveils its new brand identity that is “Unbox
Zindagi”.It has reportedly invested about $30 Million (INR 200 Cr) for the
brand overhaul.Snapdeal also launched a new logo,the logo consists of two
arrows forming a box that profess to convey snapdeal’s Journey as partners and
enablers,reflecting progress-onwards and upwards.The new brand identity has
been rolled out at all the possible touch points:on the mobile site,app,website
and through all brand communication.A campaign introducing the rebranding has
started on all digital media like facebook,twitter,youTuBe and instagram and
also in the form of TVCs,print,outdoor.
Highlighting the philosophy behind the
rebranding, Kunal Bahl,
co-founder and CEO, Snapdeal said, “India is
transforming rapidly and millions of Indians believe that the best days of
their lives are ahead of them. Their aspirations and desires are based not on
where they come from but where they can reach. Snapdeal will be the platform
that will enable users to unlock their aspirations. That is why we are moving
the narrative to the users and to their desire to upgrade to a better life.
With this new positioning, we also focus on the next phase of our growth, as we
seek to engage with the next 100 Mn online
shoppers from all parts of an increasingly connected India.”
Hoping to exploit the Diwali season as
much as it can,Snapdeal which is backed by investors such as Japan’s Softbank,China’s
Alibaba Group Holding and Taiwan’s Hon Hai Precision Industry -is focusing on a
marketing campaign to boost up consumer awareness about the discounts and
offers provided by snapdeal
Earlier this month, the company said it
had lined up 10 billion rupees of collateral-free loans for its sellers to
enable them to stock up for Diwali.
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