By: Hitesh
Sharma
HDFC bank,
the largest private sector bank in India, has emerged as the India’s most
valuable brand for third time in a row. As per the report released by WPP &
Kantar Millward Brown, HDFC maintained its number 1 position with a brand value
of USD 14.4 billion following a 15% growth over the past year. The third annual
Brandz “Top 50 Most Valuable Indian Brands” kept Airtel with a brand valuation
of $10 billion and State Bank of India with a valuation of $6.4 billion at
Second and third spots respectively.
The total
brand value of the top 50 brands in India saw a dip of 2%, mostly owing to a
decline in brand value of state owned banks. Still, the total value of India’s
most valuable brands has risen by 30% over the last three years, with top 50
brands now worth $90.5 billion from $69.6 billion in 2014.
Interesting highlights from the
report:
o
Finance
brands, 10 in the Top 50 accounted for 38% of the total brand value of the
list.
o
Out
of Top 50 Indian Brands, 38 were of Indian origin compared to 35 in 2015.
o
With
39% jump in brand valuation, Kotak experienced highest growth among all brands
in Top 50 rank.
o
With
the entry of Indigo and jet airways, the airlines category gains representation
in the Top 50 for the first time.
o
The
only retail brand that managed to secure a spot in Top 50 for the first time in
3 years was Reliance retail, signalling a strong growth in the sector.
o
Royal
Enfield experienced a massive 35% growth which was never seen before an Indian
motorcycle brand.
Reports like
these are very useful not just from consumers point of view but also for
marketers. In this age when competition is increasing and Consumer’s attention
span is decreasing, a consolidated study like this helps them map a better
strategy for their clients.
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